ClarityMD – Feature Launch Email (Health SaaS)

This fictional campaign introduces a new automated follow-up feature for a Health SaaS company. The goal was to speak directly to busy healthcare providers and practice managers, explain the tool clearly, and encourage use of the new feature— all while maintaining a voice that feels modern, trustworthy, and professional.

My Techniques:

• Clear benefit-first structure

• Jargon-free explanation of a complex tool

• Soft Call to Action strategy

• B2B tone tailored for clinical teams