PulsePoint – Health Education Email (Cardiology Focus)
This campaign was written for a fictional cardiac care group aiming to educate patients on the difference between heart attacks and cardiac arrest. The goal was to simplify a critical topic in a clear, compassionate voice—while encouraging reader engagement and preparedness in an emergency situation.
My Techniques:
Clarity-focused, patient-first writing
Digestible structure for a complex medical topic
Subject line + preview text optimized for opens
Call to Action strategy focused on awareness
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.